Girl Hero Spotlight

Tavi Gevinson


‘Feminism to me means fighting. It’s a very nuanced, complex thing, but at the very core of it I’m a feminist because I don’t think being a girl limits me in any way.’


Tavi Gevinson is another shining example of how being young doesn’t have to stop girls using their words in the world.

At just 11 years old Tavi, a New Yorker and girl obsessed with fashion, started her own fashion blog, Style Rookie, Writing with a voice that was all her own, she grabbed the attention of the adult blogosphere and Tavi was soon sitting front row at fashion week and interviewing Lady Gaga!

In 2009, Teen Vogue named her ‘the luckiest 13-year-old on the planet’ – but it wasn’t luck, it was passion, determination and staying true to her own voice and views in a world that perhaps follows the crowd too often.

In 2011 she then created her own online magazine for teenage girls, Rookie which publishes ‘writing, photography, and other forms of artwork for and by teenagers.’. Each monthly issue is based around a theme (Possibility, Adventure, Glory, Action, Time Travel!) contributors submit from all over the world. The magazine explores how it is to be a teenager, to be a feminist, a human work in progress. It allows girls to express their ideas and to talk to each other. (Actually, it was one of the inspirations for Girl Hero Project – we wanted a space for younger girls to share their ideas.)

‘We don’t have all the answers, we’re still figuring out too  … Rookie is a nice place for figuring out…. we want to help represent girls in a way that shows there’s different dimensions …’

Within one week, Rookie had over 1 million page views! TIME Magazine called one of the ’25 most influential teens of 2014′ –  and she did it all before she turned 20!

WATCH  Tavi talk about what makes a powerful role model for girls and how she started Rookie.




What is YOUR passion? How can you share it? Start a blog, a magazine with your friends – send it to us and we can help share it!

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